Kat Von D Beauty GO BIG OR GO HOME Mascara
Wizard’s event team was tasked with launching the new Go Big Or Go Home Mascara and the first celebrity face of the brand – Jackie Cruz. The PR strategy included a launch event, creative mailing and Influencer partnership plan as well as on going activity to pulse out the product post launch. Following the press and Influencer event GBOBH was the most clicked product on Debenhams.com and the bestselling eye product in the store during launch week. Kat Von D Beauty rose from being #34 brand for PR mentions in the UK to #18, in launch month. Sales continue to beat all targets.
Turning an unknown brand into a beauty Cult
Since the launch of Nudestix in the UK in 2017, Wizard has built a huge organic following for the brand and achieved a total reach of 3,883,418,02. Initially only available from Cultbeauty and Space NK, Wizard approached Selfridges, sharing the impressive SOV stats and secured their first UK flagship bricks and mortar store. Nudestix is consistently listed in the top 30 brands for PR mentions (face) in the UK (out of 278 brands). An integral part of Wizard’s strategy was to elevate the Co-Founder of Nudestix, Taylor Frankel putting her front of brand. Wizard secured several high-profile Interviews, including Estee Lalonde’s podcast On The Line and has organised events and masterclasses hosted by Taylor for Influencers and customers instore.
Wizard successfully launched London’s most talked about nail studio, TOWNHOUSE. Through a carefully curated Social Media, PR & Marketing strategy, Wizard secured a total reach of 287,672,908 in just six months.
To ensure TOWNHOUSE was the most talked about salon across all media and social channels, Wizard secured several high-profile brand collaborations including Elemis, Charlotte Tilbury, Nudestix and Givenchy – elevating TOWNHOUSE to star status so it quickly become the go-to nail salon to top Influencers and Beauty Editors.
Wizard implemented a VIP program to build brand fans and true organic brand ambassadors with some of the UK’s top Influencers.
Launching a Global Flagship
Too Faced Carnaby Street Store
To successfully launch the first global flagship store for Too Faced, Wizard hosted the party of the year, with the founders of Too Faced. The combined reach of all guests peaked at 150M+. Due to the success of the opening launch celebration, Too Faced was one of the top 10 brands for SOV with $4.8M EMV.
CREATING THE MOST GOOGLED BEAUTY PRODUCT OF THE YEAR
Building loyalty for a new skincare brand is no easy task. Filorga was unknown in the UK for many years and Wizard was tasked with building the brand profile and creating must-have appeal, driving sales and clearly communicating the key USP’s. Without budgets to sponsor Influencers, Wizard built awareness organically via small events/press and Influencer trips and our excellent contacts in the industry – print and digital press, Influencers and celebrities. Everyone was talking about Filorga and Optim Eyes was the bestselling eye cream on e-tailer, FeelUnique.com, ranking 6th for overall best-selling skincare product in 2018. Filorga was the only brand to have 2 products rank in the top 10 for best-selling skincare products. The brand continues to see growth year-on-year due to Wizard and without paid advertisements or sponsored Influencer content. In 2018, Time Filler Eyes was the most Googled beauty product of the year.