‘Wizard has worked with Algenist to elevate our business in the UK, not only to drive our press and publicity across the pond, but also working with them as a strategic marketing partner to positively impact the bottom line. The team is passionate, genuine and exceeds my expectations. It’s refreshing to work with members that doesn’t just rely on tentpole moments and new launches to drive excitement for a brand – they are able to reposition and refresh our priority brand stories and products to keep them interesting and top of mind. The team has managed our traditional PR in the UK, and has increased our SOV in the influencer space, cultivating genuine brand love and regularly maintaining a level of turnout for our in-person and now digital events that is very impressive. WIzard also has an excellent understanding of the UK market and I can rely on them to make strategic recommendations from retailers to activations – as the leader of the global Consumer Engagement department, they have become a sounding board for me for any of our UK launches and brand campaigns, also adapting to pivots in our global strategy applying it to the country. In late 2020 even in the midst of COVID, we were able to have a successful new product launch in the UK and continue the momentum into 2021 with press, influencer and digital activations; and in early 2021, we sold out of a limited edition super size bestseller in roughly 30 days, largely in part due to the strategic marketing activations and timing we employed between the retailer and Wizard.’

Amy Turman
Associate Director Consumer Engagement
Algenist

‘Nina Dunbar Johnson and her Wizards are the best in the biz. She’s a creative thinker with the best contacts in the UK – whether it be beauty, lifestyle – print or digital, they have it nailed.  We have worked with Wizard for over ten years and Wizard constantly adapts their strategies to the ever changing media landscape.  Too Faced wouldn’t be a best-selling brand in the UK without her support!’

Jerrod Blandino
Co-Founder
Too Faced Cosmetics

‘Before even launching the brand in the UK, we knew we wanted to work with Wizard. This year we finally returned in the UK and are so pleased of our relationship with Wizard. We trust them a 100% and the results are more than satisfying.’

Frank Ebel
General Manager for Europe
MAKE UP FOR EVER (LVMH)

‘Wizard is unique.  An agency with flair, loyalty and commitment that is hard to beat.  Nina’s passion for beauty shines through in everything Wizard does and as a team they are unstoppable.   With an excellent knowledge of skincare, both consumer wise and medical wise,  the beauty industry and amazing contacts globally, Wizard gained amazing results across all channels.   Extremely well connected with UK media, influencers, bloggers and make-up artists, Wizard ensured everyone was talking about Bioderma and always remained on brand with their communication.  We won 25 beauty awards  in just four years – a high and valuable achievement for our brand particularly as a non advertiser and the best result among all the countries I am managing.  Currently, Bioderma, is ranked #26 out of 1200+ skincare brands in terms of share of voice. On top of that, working with Nina and the team is really nice and I would definitely recommend Wizard.’

Mathilde Castang
Area Marketing Manager for Europe & Africa
Bioderma Naos group

‘Nina Dunbar Johnson and her Wizards are the best in the biz. She’s a creative thinker with the best contacts in the UK – whether it be beauty, lifestyle – print or digital, they have it nailed.  We have worked with Wizard for over ten years and Wizard constantly adapts their strategies to the ever changing media landscape.  Too Faced wouldn’t be a best-selling brand in the UK without her support!’

Chris Mello
Media & Social Community Manager
Nudestix

T3‘Wizard has been an invaluable partner in developing our PR and Influencer strategy and growing awareness for T3 in the UK. They’ve helped us relaunch the brand and been a dependable guide for us in a foreign market during Covid when all rules were thrown out the window. T3 has made incredible sales gains even in 2020 in the market I am sure in large part thanks to the work that Wizard has done.’

Rachel Adams
Director of Marketing Communications
T3

‘It comes with great pleasure to recommend Wizard PR as an outstanding partner and brand representative for CLEAN Reserve. We launched our fragrance collection in December 2015 and exclusively to Space NK UK in April 2016.  With launching a new brand, we know the key to success is creative vision, cohesive on-brand messaging, and flawless execution- Wizard PR embodied all of these attributes when taking on our account.

‘The Wizard team is a pleasure to work with in all forms of activation.  CLEAN Reserve has worked with the team on countless efforts to build our brand presence in the UK. We have seen nothing but positive return on all they have delivered: media coverage, creative mailings, influencer marketing, and press events.  With all they have already accomplished with our brand they are always looking to take our account to the next level through forward thinking and out of the box initiatives. They are exceptional partners and we look forward to many years of growth together.’

Gregory Black
President
Fusion Brands America Inc.

‘Wizards indeed! Nina and her team are amazing at what they do. Not only do they deliver significant exposure to the brand, they always have a fresh perspective for upcoming projects and we always look forward to what will come next. They continue to exceed our expectations and it is a pleasure to collaborate with them.

IGK Luxury Brand Partners

‘So great to see you last week!!! I love our partnership! We couldn’t be luckier, so thank you for such an amazing job with Soleil. You’re the absolute best!!!’

Xoxo Val Valerie Murray, Founder – Soleil Toujours

‘I’ve worked with Nina and the team for many years, and I love how they go the extra mile to really build up personal relationships. They know and understand the titles I work on, and I can always count on them to get everything from information and expert quotes to images in record time. They put on great events too. They’re a PR team that really stands out, and I’d definitely recommend them to brands. As a journalist, it’s a pleasure working with them.’

Lynne Hyland
Group Beauty Director
Notebook, S Magazine, Saturday, New!, OK

‘Out of all the PR agencies I work with daily, Wizard outshines them all! Nina and the team are always on the pulse and take the trouble to find out what I like rather than just ‘blanket’ mailing – so refreshing. I love working with them. Each and every one of my contacts is so well informed. Their events and trips are always really fun and engaging – a great team all round. Plus, Nina is an extremely inspiring leader, and is pretty much unstoppable.’

Ree Lodge
ReallyRee
Influencer and Blogger

‘Working with the team at Wizard is always such a joy. Everybody who works there is kind, friendly, professional and super-efficient – emails, samples and image requests are always dealt with promptly, and expert quotes always come through early. Mailers are consistently fun and well thought out, while e-blasts are personalised and never fail to include all the important info (launch date, prices, stockists.’

Lucy Partington
Beauty Editor
Stylist and Stylist.co.uk

Read more about WIZARD and our story here.