“The Wizards are shining proof that a Media Studies Degree from Hogwarts still produces the best PR execs.”

The Brief

“We want to be the most talked about and fastest growing new cosmetic brand.”

The Results

In just three years, Models Own is the fastest growing cosmetic brand in Europe.

Wizard launched their unique Bottleshop retail concept and has been involved in setting up collaborations with 3rd parties (to include Diet Coke , Smirnoff Vodka, Fabulous Magazine, Hed Kandi) and to further endorse the brand partnered with WAH nails, the most talked about nail art brand.

Wizard has created a huge buzz in the Blogshere and Models Own is regularly featured in all areas of the media.

• Wizard advises on new product development and provides trend analysis.
• Wizard targets trade and consumer press, places quotes, handles all regional press, TV, Radio and blogs, and has gained greater column inches than all non advertising brands as reported in My Market Monitor.
• Wizard works closely with the leading make-up artists and runs a successful celebrity outreach programme.