WIZARD seeded top influencers with custom-made Too Faced Sweet Peach boxes filled with the entire collection pre-launch to create maximum buzz for the highly anticipated launch of this collection. In addition, Wizard invited and accompanied top press and influencers to the exclusive Too Faced Peach Party in Los Angeles.
Results: Peach took the internet by storm one month prior to launch receiving the most engagement on YouTube out of all beauty brands in January 2017 with 656,846 likes and 13,708,129 views across several channels.
Total Readers: 203,708,433
Estimated Ad Value: £71,423.28